Heapsestrin Real Estate Team

The Shoebox Project

Written On November 17, 2017

Once again, we will be supporting The Shoebox Project for Shelters, helping women in need who are homeless or at-risk of homelessness in our communities. Founded in 2011 by four sisters-in-laws, this initiative has grown across the country and reminds women that they are loved, supported and valued. A small gesture can make a big difference; the shoe boxes that we fill, collect and gift have a tremendous impact on the women who receive them.

We invite you to join us!

It’s easy to participate. We encourage everyone to fill a shoebox with approximately $50 worth of little luxuries and include a card with a personal and inspiring message. Once complete, you can drop off the box at our office: 1391 Bayview Ave, East York, ON M4G 3A6. We will be accepting donations until December 8th. Here are some ideas of what to include in your shoebox:

Items to include:

  • Something warm: socks, mitts, scarf, hat, hand warmers
  • Something sweet: nut-free chocolate and candy (not alcohol-filled)
  • Body or hand lotion, soaps, toothbrush, toothpaste, floss
  • Brush, comb, shampoo, conditioner
  • Nail polish, mascara, eye shadow, lipstick, lip balm
  • Purse-sized Kleenex, small cosmetic bag
  • Gift cards (Tim Hortons, Shoppers, McDonalds, etc.)
  • Please write the amount on the card or include the receipt
  • Subway tokens and bus tickets
  • Journals, colouring books, pens, coloured pencils
  • Supportive message

Please do not include:

  • Used goods and hotel samples
  • Sized clothing (i.e. S, M, L, XL) should not be included because beautiful women come in all different sizes
  • Mouthwash or hand-sanitizers containing alcohol
  • Bubble bath or bath bombs, as most shelters do not have bathtubs
  • Candles
  • Foundations or concealers should not be included because each person has a unique skin tone
  • Razors
  • Jumbo-sized containers
  • Books
  • Feminine hygiene products
  • Anything opened or not packaged

Share your box on social media with #JustGiveLove – don’t forget to tag us and The Shoebox Project! You can view boxes from others in the community as well. Read more about the initiative at:

“The Shoebox Project is not just about giving presents. These gifts are made with love, and act as a powerful message to a woman in need that says, ‘someone in your community believes that you’re beautiful, that you’re important, and that you deserve to be happy’.” – Caroline Mulroney Lapham, Co-Founder

Images from


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