b'the house exudes warmth and gives the impression of having served as a well-loved family centre where countless memories were made. Coleman grew up in the house with his parents, three siblings and a beloved golden retriever. He reminisces fondly about his and his siblings upbringing, their respective tenures at nearby Whitney, Crescent and Branksome Hall schools and the formative years they spent in their incredible neighbourhood. As invariably happens, though, the children grew up and very recently the time came for the family home to change hands.When selling a house with five decades of treasured memories, the stakes feel exceptionally high. For this reason, among others, the family wanted to be very thoughtful about whose services they enlisted for the sale. They devised a short-list of some of the citys top brokerages. Cailey and her team were the front-runners, says Coleman, thanks to their prolific sales in the neighbourhood. Heaps Estrin had orchestrated successful sales outcomes on the street over the years, which had not gone unnoticed by Coleman. After interviewing two other agencies, the family ultimately went with their first choice, thanks to an instant rapport, a comprehensive pitch and Cailey Heaps clear understanding of the market and the neighbourhood. They were also very impressed with Heaps Estrins marketing savvy and social media presence. From her perspective, Heaps describes the first meeting in a similarly positive way. Having grown up in the neighbourhood herself, the house felt familiar from the moment she walked in the door. It feltThe strategy like the house I grew up in, she explains. She andWHEN SELLINGworked perfectly. Coleman also had a number of shared connections,After just six days the most significant being the friendship betweenA HOUSE WITHon the market, their mothers, Margo and Heather, that dated back,FIVE DECADESthe home sold for they estimate, to childhood.99% of its asking While there was some initial hesitation aboutOF TREASUREDpricea result the timing of the listingit was very close to theMEMORIES, THEthat delighted the December holiday season and there was someColeman family. economic uncertaintyColeman and his familySTAKES FEELHeaps attributes forged ahead, confident in the expertise of the HeapsEXCEPTIONALLYthe remarkable Estrin team. Colemans father, who was born in theoutcome to the 1930s, wanted to take a practical and timely approachHIGH synergy between to the sale, rather than hedging bets and waiting onagent and client. economic conditions to change. And so, a decisionIt was a great partnership. The clients clearly was made to test the market. An offer date wascommunicated what they wanted, we listened and setan unusual move in the current climate, but amade it happen.strategic one. This would allow prospective buyersAs the new owners will no doubt be planning how to walk through the home with contractors as theyto make 24 Hudson Drive feel like their own, Coleman re-imagined the space, or with family members whoreflects on the upcoming change. It is emotional, could offer validation of the investment, given thehe says, but its time for the next generation to make current market conditions.wonderful new memories there.A Heaps Estrin Publication BEYOND 21Beyond_FEB23_Success_FINAL.indd 21 2023-01-24 5:51 PM'