With research indicating that a house is the largest purchase most Canadians make followed closely by their vehicle, The Heaps Estrin Real Estate Team joined forces with luxury leader, BMW Canada to introduce a new innovation in home staging for exceptional properties. The initiative sees the luxury automotive leader placing their highest end vehicles in the driveways of some of the most exclusive listings in the GTA to further elevate these homes of distinction.
Read the full Press Release below to find out more regarding the philosophy behind ‘Stage Your Driveway’, and Heaps Estrin’s partnership with BMW Canada.
BMW Canada and The Heaps Estrin Real Estate Team launch luxury GTA real estate initiative. Luxury class BMW vehicles featured at exclusive Toronto residential listings.
July 30, 2019, Toronto ON – Luxury leaders BMW Canada and The Heaps Estrin Real Estate Team, one of Royal LePage Canada’s leading Toronto real estate teams, joined forces to introduce a new innovation in home staging for exceptional properties. The initiative sees the luxury automotive leader placing their highest end vehicles in the driveways of some of the most exclusive listings in the GTA to further elevate these homes of distinction.
Research indicates that a house is the largest purchase most Canadians make followed closely by their vehicle. Furthermore, 33% of Canadian luxury vehicle purchases decisions are triggered by a new home purchase*.
Reaching luxury clientele often demands a more unique and personalized approach to marketing than traditional methods may offer, and this initiative has helped both brands offer an exclusive program that delivers the highest levels of exceptional service.
“With our focus on innovation and seeking new ways to reach the luxury buyer, we saw an incredible opportunity to team up with The Heaps Estrin Real Estate Team to create a truly unique platform in automotive and real estate marketing,” said Michael Oliver, National Manager of BMW Brand Communications for BMW Canada.
The initial pilot launched with several Heaps Estrin Real Estate Team homes of distinction ranging in list price from 2.9M to 5.9M in some of Toronto’s most sought-after neighbourhoods, such as Rosedale, Moore Park, Bennington Heights and Leaside. Each home featured one of three of BMW’s highest end luxury vehicles, including the first-ever statement SUV, the elegant BMW X7, the turbocharged state-of-the-art electric BMW i8 Roadster, and the
high-performance luxury model, the BMW M5. The vehicles have been featured within digital home listings and are also made available for use as part of the exterior staging for open house events.
“At Heaps Estrin we are always looking for innovative strategies to market our client’s properties, and the BMW staging initiative drives the luxury positioning of our listings in a unique way,” said Cailey Heaps Estrin, Managing Director of the Heaps Estrin Real Estate Team. “Partnering with the BMW Canada team offers a competitive edge and takes luxury real estate marketing to the next level. It is exactly this kind of differentiation that our clientele looks for in a luxury real estate service.
BMW Group in Canada
BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 50 BMW automobile retail centres, 22 BMW motorcycle retailers, and 30 MINI retailers represents the BMW Group across the country.
About The Heaps Estrin Real Estate Team
Founded in 1986, The Heaps Estrin Real Estate Team is a Toronto-based real estate firm with more than 150 years of combined experience, a strong international reach and a specialization in luxury properties. At its core, the vision to defy market standards and redefine the real estate sales process has continued to produce exceptional results for buyers and sellers alike.
This is accomplished through their detail-oriented team approach where ‘traditional’ high-end service is combined with innovative marketing strategies, dedicated listing managers and a strong leadership team to produce the best possible outcome and experience for each and every client.
The Heaps Estrin Real Estate Team has built a strong reputation as one of Toronto’s most successful and respected brokerages and currently rank as the Number 1 sales team in Central Toronto by sales volume. They are Lifetime members of the National Chairman’s Club which accounts for the top 1% of Royal LePage agents in Canada and consistently rank on the list for Top 10 Agents in Canada and North America.
For more information, please contact:
Marc Belcourt, Director, Corporate Communications
BMW Group Canada
905.428.5078 / marc.belcourt@bmwgroup.ca
Nicole Grant, Vice President
North Strategic (for BMW Canada)
416.419.6577 / nicole.grant@northstrategic.com
Manisha Dayaram, Director of Sales
Heaps Estrin Real Estate Team
416.505.4725 / Manisha@heapsestrin.com
